Private Label manufacturers of cosmetics offer a solution to struggling beauty brands. They are like a one-stop-shop for beauty entrepreneurs with unique and creative ideas but who lack the manpower, credibility, space, and capital to compete with top beauty brands.
Private Label cosmetic manufacturers, also called ‘white label’ manufacturers, provide the following:
- Hundreds of high-quality cosmetic formulas
- Sample kits for retail stores and field consultants
- Thousands of packaging options
- Use of quality and patented ingredients
- Quick and efficient development of beauty products
- Product development in cutting edge R&D facilities
- Stability testing and beauty product compliance
- Reverse engineering of cosmetic formulas
- Technical support and trouble-shooting
Following are some aspects to consider when you are choosing a private label manufacturer for your cosmetic brand:
Use of own formula
One of the best benefits of using a private label manufacturer is the ability to take products already made by them and imprint your own logo on them. But you must first determine whether the manufacturer will be using their formula or one belonging to you. Using your own formula has long-term benefits like not having to switch formulas in case the current manufacturer closes shop.
Safety of ingredients
You need to know what kind of ingredients go into the production of cosmetics and whether it abides by the country’s laws where they are to be sold. For instance, in Europe and the USA, there are strict rules about the ingredients of cosmetics.
Source and quality of raw materials
Not only should ingredients be safe but also of good quality. Whenever possible, it is good to ascertain the sources of raw materials that go into the preparation of cosmetics and whether these are of good quality. These also have an impact on the shelf life of the products.
Check any certifications
For putting some claims on your label (cruelty-free/ vegan), the products have to come with some certifications. It is vital to check if private label manufacturer sticks to any certifications you wish to include in your branding. Ensure that they adhere to the ethics of your brand. Ask about certifications like eco-friendly, natural, cruelty free or organic.
Check MOQ
One aspect specified by the manufacturer is MOQ (Minimum Order Quantities). This is the smallest order that you can request and is based on the stipulations of the private label company. Knowing what MOQ you can deal with determines whether you have to throw away products that have not been sold in the future. In case products do not sell fast within the expiry period, high MOQ can result in many losses.
Benefits of private labels
- Reduced cost
In private label cosmetics, the formulations are already available, and so you need not waste time, money, and energy in developing these.
- Streamlined making of decisions
With a private label, you are saved from making decisions like ingredients, packaging, printing, etc. You need to make only simple decisions like colours and logos.
- Reduced liability
In case manufacturing cosmetics was done in-house, you may have needed to ensure the cleanliness and safety of the manufacturing environment. Such liability can be moved away from your shoulders to that of private label manufacturers.
In sum, using a private label manufacturer of cosmetics, you can make customers look and feel good by building a brand that caters to their requirements.
